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Diversity in Construction

The Xella Group as the market leader for constructional materials is represented at BAU 2013 in Munich with its strong brands Ytong, Multipor, Fermacell and Hebel.
Xella as the umbrella brand flows above the complete stand in form of a stylized oversized X, connecting the stand’s corners, where product-oriented highlights are presented in cubic elements. Dynamic cut-outs attract people to explore the stand.
A great number of real applications and samples of the topics fire protection, refurbishment and construction are presented under the great umbrella brand Xella. Color and graphic codes provide a clear guideline in the stand and an exciting accentuation for the visitors.
Three communication areas invite people to step into the Xella world and learn more about it.

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