Individuals but still a family
Designed by amprojektraum, the Novartis congress stand first seen in Munich, is characterized by the manner in which the individual areas for the different brands are fused together by the use of uniform design elements. The circulating back-lit communication band with its theme “Time journey through the history of neurology” draws the individual areas together optically. A presentation suite with multimedia terminals, product displays and specially designed lighting runs through the complete construction. These are design elements which will appear again as constant features at further events.