In order to optimize our website for you and to be able to continuously improve it, we use cookies. By continuing to use the website, you agree to the use of cookies.

Xella

Powerful Branding

Already in the run-up to the trade fair Xella had already drawn attention to itself with video animations developed by amprojektraum. The Xella group with its well-known brands Ytong, Multipor and Fermacell appeared at Bau 2017, impressing with its brand names printed on 1,000m² of printed fabric. Practically oriented product information is displayed on higher than room height wall panels. This is reinforced by bespoke multi- media forms of communication. A large centrally placed marketing spiral spectacularly links the meeting areas with the brand display.

To Top